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CI Guideline

About the Symbol Mark

The symbol mark depicts the initials of our company name, “S” and “D,” stylized as a single line. The single line represents our consistent journey forward into the future, together with UV technology.
The dashed lines in the flowing shape of “S” are inspired by the name “Sankyo,” embodying the concept of continuity into the future. The fluid design of the “S” reflects our adaptability to change while pursuing sustainable growth.
The dashed portion symbolizes the continuity from past to future, while the overall design expresses the strength of a “forward-moving company.”
The colors combine purple, inspired by UV lamps, and blue, symbolizing trust, to convey our corporate image. Purple signifies advanced technology and expertise, while blue represents trust and integrity.
This combination of colors highlights the harmony of innovation and trust, establishing a unified visual identity that extends across our entire brand.

Brand logo/mark basic form

Color options

Black

Corporate color

White

Color regulations

Color base

  • [ RGB ] R: 102 G: 68 B:151 #664497
    [ CMYK ] C:70 M: 80 Y: 0 K:0
    [ PANTONE ] 266C
    [ DIC ] 266
  • [ RGB ] R: 55 G: 160 B:218 #37A0DA
    [ CMYK ] C:70 M:20 Y: 0 K:0
    [ PANTONE ] 306C
    [ DIC ] 2985
  • [ RGB ] R: 0 G: 0 B:0 #000000
    [ CMYK ] C:0 M:0 Y: 0 K:100
    [ PANTONE ] P-BlackC

Background control

The visibility of the logo may be compromised depending on the brightness of the background.
To ensure visibility and readability, please adjust the logo to match the brightness of the background.

  • 0%

  • 25%

  • 70%

  • 100%

  • 0%

  • 25%

  • 70%

  • 100%

Isolation zone and minimum size

Isolation zone

We require an “isolation zone” for the logo in order to maintain its visibility and independence.
No other elements may be placed within the isolation zone.
Further, the logo may not be used below the minimum size as sufficient readability cannot be assured.

Minimum size

Prohibited acts

None of the files provide for download by Sankyo Denki may be　altered or modified.
The following uses are prohibited:

  • Alterations
  • Changes to the spacing
  • Rotates
  • Showing any other elements
  • Changes to the color
  • Changes to the typeface
  • Effects
  • Use on a background